LEGO heeft vandaag in een live-stream en op haar LEGO Newsroom website het jaarverslag van 2017 vrijgegeven. Met het jaarverslag deelt LEGO o.a. de cijfers van het afgelopen jaar en geeft ze meer inzicht in de meest populaire thema’s. Meer info over de LEGO Group annual result 2017 lees je hieronder.

LEGO Group annual result 2017

Hieronder een korte samenvatting van de resultaten in het Nederlands. Voor het volledige rapport, dat in het Engels is, kun je verder naar beneden scrollen.

  • De totale omzet is in 2017 gedaald met zo’n 7%
  • De verkoop van LEGO producten is gelijk gebleven in vergelijking met 2016
  • Omzet in Europa en Amerika is gedaald in vergelijking met 2016
  • Omzet in China is verdubbeld
  • 1400 LEGO medewerkers hebben vanwege de daling in totale winst hun baan verloren
  • Populairste thema’s waren LEGO Star Wars, LEGO Ninjago, LEGO City, LEGO Duplo en LEGO Creator
  • Totale winst in 2017 was 7.8 miljard tegenover 9.4 miljard in 2016

Ondanks de “slechte” cijfers dit jaar is het wel op te merken dat LEGO in 2017 flink heeft geïnvesteerd in hernieuwbare energie en dat zal op de lange termijn zeker een winst op gaan leveren. Tevens geeft LEGO aan dat de verkoopcijfers bijna het gehele jaar gelijk zijn gebleven, maar aan het einde van 2017 is gestegen. Wat daarvan de impact is zal pas op een later moment bekend zijn en deze resultaten zijn niet in dit rapport opgenomen.


Het totale persbericht en de resultaten kun je hieronder lezen.

Revenues declined 7 percent; global consumer sales remain flat

BILLUND, March 6, 2018: The LEGO Group today released its full year financial results for 2017, reporting a decline in revenue and operating profit.

  • Revenue for the full year decreased by 8 percent to DKK 35.0 billion compared with DKK 37.9 billion in 2016. Excluding the impact of foreign currency exchange, revenue for the full year declined 7 percent compared with 2016.
  • Operating profit (profit before financial items and tax) for 2017 was DKK 10.4 billion compared with DKK 12.4 billion for 2016, a decrease of 17 percent year on year.
  • Net profit for the full year was DKK 7.8 billion compared with DKK 9.4 billion in 2016.
  • Cash flow from operating activities for the year was DKK 10.7 billion compared with DKK 9.1 billion in 2016.
  • Decline in revenue was driven in part by clean-up of inventories across the value chain. Global consumer sales were flat and trended upwards in the final months of 2017. 

Niels B. Christiansen, the LEGO Group CEO said: “2017 was a challenging year and overall we are not satisfied with the financial results. However, we ended the year in a better position. In December, consumer sales grew in seven of our 12 largest markets and we entered 2018 with healthier inventories. In 2018, we will stabilise the business and invest to build sustainable growth in the longer-term.

“During 2017, revenue in our established markets declined, primarily due to actions we took to clean up inventories. This decline impacted our operating profits. We also simplified and reduced the size of the organisation to meet current business requirements and these difficult actions are now complete. Our balance sheet, cash flow and profitability, remain sound.

“We started 2018 in better shape and during the coming year we will stabilise the business by continuing to invest in great products, effective global marketing and improved execution. There is no quick-fix and it will take some time to achieve longer-term growth.”

While revenue in established markets in North America and Europe declined in 2017, total consumer sales across a number of these markets improved, particularly in the final months of the year. The LEGO Group sees opportunities to return to growth in these regions and will work closely with retail partners to bring LEGO® play experiences to more children.

The Group also sees strong potential in China, where revenue grew high double-digits in 2017. It recently signed a partnership agreement with one of the country’s largest internet companies, Tencent, and has plans to further expand its presence in this strategic market. The company also will open an office in Dubai towards the end of 2018 to support efforts to expand operations in the Middle East and Africa.

Across the LEGO portfolio, performance of classic LEGO ranges was satisfactory and LEGO® City, LEGO DUPLO®, LEGO Creator and LEGO Friends continued to perform well, demonstrating the timeless appeal of LEGO play. LEGO NINJAGO also benefited from the release of the movie in September. LEGO Star WarsTM products, released in the second half of 2017, performed in line with expectations.

‘Planet Promise’: our commitment to children, communities and the environment

During 2017, the LEGO Group continued efforts to achieve its ambition to bring LEGO play to more children around the world, and deliver on its ‘Planet Promise’ to have a positive impact on the planet and communities of which it is a part.

Christiansen said: “We remain committed to our mission to inspire and develop the builders of tomorrow, and our ambition to reach more children with LEGO experiences is more important than ever. Being purpose-driven is important to children and parents who enjoy our products and to our colleagues around the world. We will continue to invest in activities that positively impact the lives of children, our local communities and the environment.”

The LEGO Group continued to partner with UNICEF to promote the benefits of play in children’s development. It supported UNICEF’s World Children’s Day efforts in November 2017, which aimed to give a voice to children around the world.

In May 2017, the company achieved its ambition to balance 100% of its energy consumption with energy from renewable sources, three years ahead of target, and the first toy company to do so. In 2018, the company will continue its partnership with WWF and aim to reduce CO2 emissions across its supply chain. It will also continue working towards its ambition to use 100% sustainable materials by 2030. In March, the Group announced the launch of its first elements made from plant-based materials. Botanical elements, such as leaves and trees, made from plant-based plastic sourced from sugarcane will be introduced to sets during 2018.


Jouw mening telt!

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